Headset Blog

An analysis of 24 months of brand sales rankings in New York's legal cannabis market reveals a story of rapid growth, surprising upstarts, and some painful declines.

Following the implementation of Michigan's wholesale cannabis tax in January 2026, we take a look at what the data reveals about its impact on market performance, and where the industry stands today.

How mFused used Headset Bridge to build a vendor-managed inventory program across 300+ stores, achieving a 20% average sales lift, zero partner churn in five years, and $90M+ in annually managed retail revenue.

NJ has the highest cannabis prices in the US, yet consumer demand keeps growing. We explore the paradox driving this unique market.

Join Headset CEO Cy Scott at the IgniteIt Cannabis Business Expo & Conference on February 10th for an exclusive look at New Jersey's cannabis market data and trends.

Do consumers stock up on cannabis before a storm like they do groceries? We ran the numbers after last weekend's historic winter storm that swept from Texas to Maine. The answer: yes, but it only tells half the story.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

The cannabis industry has long chased THC potency and price, but a new strategy is emerging. Effects-based marketing could be the key to winning loyal, educated customers.

THC potency in cannabis products is on the rise across U.S. markets. While stronger products appeal to frequent consumers and drive sales, this focus on high THC raises questions about long-term growth and whether newer or casual consumers may be left behind.

Gron,a leading edible cannabis brand, faced significant challenges in managing its inventory across multiple states. With a growing presence nationally, Gron needed a solution that would not only streamline its inventory processes but also strengthen relationships with retail partners. By...

Michigan is on the brink of overtaking California as the cannabis king, how did the smaller state pull it off?

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

In the fast-paced world of cannabis retail and data analytics, getting timely, accurate support can be the difference between a lost opportunity and a major breakthrough. That’s why it’s time to shine a spotlight on two of Headset’s most essential—and often unsung—heroes: Emily Walden and Tranace...

From a small team with a passion for blunts to the #1 blunt manufacturer in the U.S. — Franklin's used Headset Insights to climb category rankings, launch into beverages, and drive double-digit growth in Missouri's fast-moving cannabis market.

Discover how Green Wednesday drives cannabis sales with a 52% growth in 2023\. Learn about top-performing categories, discount strategies, and consumer trends for a successful Thanksgiving week.

Ohio's cannabis market is poised to exceed $2 billion in annual sales as it matures, driven by its large population and proximity to states without recreational cannabis. Key factors influencing growth include competitive pricing, the expansion of licensed retailers, and Ohio’s strategic geographic...

Take a look at early sales numbers in Ohio's adult use cannabis market.

Explore Ohio's burgeoning cannabis market as it (finally) transitions to adult-use sales on August 6, 2024\. Look for a $1B near-term with market projections indicating potential growth to $4 billion.

A snapshot of sales trends for the holiday week.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

Take a dive into the best cannabis brands of 2023\. We examine the data to find out what makes them tick.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

$50B dollars in cannabis transactions have been processed by Headset, that's more market intelligence data than any other company in the cannabis industry. That's equivalent to 10x California's total cannabis sales in 2022!

Unlock unparalleled clarity on brand performance with Headset Intelligence Reports: Brand Beat. In today's dynamic market, stay updated without the data overload. Our new email service offers actionable insights on market trends, empowering decision-makers across roles. From weekly kickstarts and...

Missouri’s cannabis market shines bright with a total valuation of $118.6 million as of September 2023, despite a minor 0.4% dip from the previous month.

Come November, Ohio is looking beyond a simple policy change—it’s envisioning a potential $2.8B transformation.

Colorado's cannabis market continues to confront pressure resulting from heightened competition, declining prices, and a slight decrease in consumer engagement. During our Data Night presentation we gave tips for operators to avoid a race to bottom.

We are pleased to announce the successful completion of our System and Organization Controls (SOC) 2 Type I attestation.

New York's journey towards establishing a successful cannabis market has been riddled with challenges. As the state continued its slow rollout, recent setbacks have added to its woes.

California tincture brand Yummi Karma was spending 7-10 hours a week chasing down buyers with no visibility into retail inventory. With Headset Bridge, they're turning blind spots into proactive reorders — and turning lapsed accounts into loyal ones.

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri's recent med-to-rec transition.

Teal Cannabis Co., a recent adopter of Bridge, tells us why the inventory management software is so vital to their business and continued success, especially amidst Missouri’s recent med to rec transition.

Maryland is the latest cannabis market to open its doors to recreational consumers, and we're here to help you make sense of the med to rec transition. Check out our recap of this evolving landscape, as we examine its early stages of adult-use sales.

A quick overview of the concentrate sales that happened over 7/10 2023.

It's not uncommon for cannabis operators to rely on multiple technology solutions — but for operators that want to maintain a singular UI while harnessing the power of Headset data, Headset Vault offers an easy access point. We sat down with Kiva Sales & Service to learn how they're using Vault to...

We sat down with Kiva Sales & Service to learn how they’re taking Headset data from the Vault and using it to streamline product distribution and elevate account management across their buyer network.

**Interested in the vapor pen market?** Read our comprehensive 2023 report. Get the low-down on which brands and form factors are gaining the most market share as well as demographics about the consumers doing the most purchasing.

In light of Health Canada's recent actions to curb the sale of edible products exceeding 10mg THC per package, we decided to take a look at the data to see how these regulations could potentially impact consumers and the industry as a whole.

Bridge Signal's newest feature helps you sift through the noise and create actionable to-do lists for better, more efficient account management.

A recap of last year's 4/20 sales trends across US and Canada.

Headset examines the first weekend of recreational cannabis sales in Missouri, analyzing the growth in sales compared to historical data.

In the cannabis industry, the dust is still very much “unsettled.” Brands, products, new form factors are still jockeying for position in a crowded

Let’s take a look at some key product milestones in 2022.

California cannabis brand Claybourne Co. places risk management at the forefront of their retail partnerships.

These cannabis brands are succeeding in Washington and Colorado, two of the most competitive and mature cannabis markets in the US.

With so many new products entering the Beverages category, we compiled a list of a few rising stars that have been turning heads.

Cannabis beverage brand, Uncle Arnie's, shares how they're creating top performing products in the California market.

Consumers are dedicating less spend to Flower products in California, so how are other cannabis categories changing?

We take a close look at the recent sales trends in the Michigan cannabis market, exploring the underlying drivers growth.

We explore how Botanica and their retail partner, Mary Mart, have been able to align on smart & efficient processes with Bridge.

We take a close look at the last year of adult-use cannabis sales in Ontario to explore the drivers of this growing market.

Are customers loyal to certain cannabis strains and brands when purchasing Pre-Rolls? We take a look at the data to find out.

We take a close look at how Gen Z consumers enjoyed 4/20/22 by examining their sales growth, basket sizes, & product category preferences.

We look at the past year of adult-use cannabis sales and see how trends in category share and pricing have changed over time.

We take a look at key metrics from February, such as total sales, brand concentration, and basket data across 14 states and provinces.

We take a look at cannabis sales in British Columbia and explore retail challenges with leaders in the market, The Higher Path.

We take close look at Arizona's impressive first year of adult-use cannabis sales.

We take a look at key metrics from January, such as total sales, brand concentration, and basket data across 14 states and provinces.

We take a look at key metrics from December, such as total sales, brand concentration, and basket data across 14 states and provinces.

We recap what we have learned from Hall of Flowers in Palm Springs.

We take a look at key metrics from November, such as total sales, brand concentration, and basket data across 15 states and provinces.

The CCIA California Cannabis Equity Accountability Report provides a deep dive on city-run equity programs to find out what’s working and what isn’t.

We take a look at key metrics from October, such as total sales, brand concentration, and basket data across 15 states and provinces.

We take a look at key metrics from September, such as total sales, brand concentration, and basket data across 12 states and provinces.

We take a look at key metrics from August, such as total sales, brand concentration, and basket data across 11 states and provinces.

For the first time, we take a close look at cannabis hardware.

Now that summer is winding down and harvest season is around the corner, we take a look at the top cannabis strains in two different markets.

We take a look at cannabis brands that are growing quickly in the California market.

We take a look at cross-border cannabis shopping in the Washington and Colorado markets.

We've been seeing increasing anecdotal evidence that cannabis sales in the US have been slowing down, but do we see any evidence of this in the data?

We take a look at key metrics from July, such as total sales, brand concentration, and basket data across 13 states and provinces.

A look at Virginia's first year of adult-use cannabis sales.

We take a look at three brands that have recently entered the Canadian market and are already seeing noteworthy growth.

Inflation is causing concern among economists and consumers alike, but what about in the cannabis industry? We take a look at the data.

We take a look at the potential size of the Connecticut adult-use cannabis market.

To celebrate 7/10, we put together a brief overview of some popular types of dabs and some price points of the top brands.

We take a look at key metrics from June, such as total sales, brand concentration, and basket data across 13 states and provinces.

Headset friend and retail partner, Dutch Love, explains how Excel Connect has helped solve their cannabis retail challenges.

We take a look at key metrics from May such as total sales, brand concentration, and basket data across 13 states and provinces.

We all know that data is an essential component of any business, but what does quality data look like for the cannabis industry?

We take a look at the top five cannabis Beverage brands by total sales over Q1 in Canada.

We sit down with Kirstin Vogel, Director of Marketing at legacy LA chain MMD, to talk through data & marketing in today's cannabis market.

As an official partner of the Business of Cannabis, Headset is excited for the opportunity to share our insights with the growing cannabis community.

We take a look at key metrics from April such as total sales, brand concentration, and basket data across 13 states and provinces.

Take a look at the top five cannabis Beverage brands in the US from January - March, based on total sales during the quarter.

We take a look at key metrics from March such as total sales, brand concentration, and basket data across 12 states and provinces.

Take a look at our high level estimate of Arizona cannabis sales for year one of adult-use legalization.

In this four-part series, we explore how to successfully implement markdowns, discounts, & promotions into your cannabis retail strategy.

With news of New York's plan to legalize cannabis, we take a look at the potential size of the market.

To celebrate Women's History Month, the ladies of Headset explain why they love working here.

We take a look at key metrics from February such as total sales, brand concentration, and basket data across 12 states and provinces.

We talk to Rich Eaton of The Vault to learn how data driven decisions have been instrumental in running his dispensary.‍

With potential adult-use legalization on the horizon for PA, we took a look at their medical cannabis market.

With the potential to be the largest recreational cannabis market on the East Coast, we explore estimates for year one of legalization.

We look at Colorado, Oregon, and Michigan markets to learn how COVID-19 has impacted medical cannabis markets.

We take a look at key metrics from January such as total sales, brand concentration, and basket data across 12 states and provinces.

Market reads for Saskatchewan and British Columbia are now available in real-time on Headset Insights.

We take a look at key metrics from December such as total sales, brand concentration, and basket data across 12 states and provinces.

We're recognizing nine brands that had a successful year in their respective markets.

We took a look at the data from different provinces to find out what makes them unique in the Canadian cannabis market.

Are 20% of your customers driving 80% of your revenue? Learn who these customers are and keep them engaged with customer segmentation dashboards.

We take a look at key metrics from the previous month such as total sales, brand concentration, and basket data across 12 states and provinces.

Metadata dashboards allow subscribers to explore product traits and learn how products and brands are growing and gaining market share.

Regardless of where you want to enter the cannabis industry, data can help position your business for success.

We look at sales trends and the top cannabis products of Christmas 2019 in the US and Canada to help you prepare for this year's demand.

We explore how COVID-19 has impacted cannabis sales and consumer purchasing behaviors in Canada and the US.

Learn about the MORE Act, what this Act means for the cannabis industry, and how data can help you stay informed.

Learn how you can create customized marketing campaigns that target specific customer segments with segmentation dashboards in Retailer Premium.

We take a look at key metrics from the previous month such as total sales, brand concentration, and basket data across 11 states and provinces.

We show you how to measure the success of your discounts to prepare for upcoming holiday promotions.

Arizona, Montana, New Jersey, and South Dakota just legalized adult-use cannabis and we're excited to share our first market projections.

CEO Cy Scott talks about the fast-growing cannabis industry and the importance of applying data to your business strategy.

A monthly overview of key metrics across 11 legal cannabis markets.

Learn how data from our Retailer tools and dashboards can help your day-to-day cannabis retail operations, saving you time and money.

Run an efficient cannabis retail operation with help from Retailer Premium, with data to help you determine strategies to succeed in the market.

Learn how Retailer Premium can help you better plan your marketing efforts and promotions this holiday season.

Understand pricing trends within the cannabis industry and learn how those trends are impacting sales with these new cannabis pricing dashboards.

A monthly overview of key metrics across 11 legal cannabis markets.

Our Director of Analytics, Liz Connors, explains why Headset's data is the most advanced and reputable in the cannabis industry.

Learn how the COVID-19 pandemic has impacted flower pricing and sales in Oregon.

A monthly overview of the cannabis market for August 2020\.

Headset teammate Phil McDonald talks about what's impacting the Canadian cannabis market.

Meet Jocelyn Sheltraw, our leader in exploring new markets. We spoke to her about what's impacting legal cannabis.

In today’s blog post, we will be examining the variety of flavors in the Edible and Beverage categories. In the past month, the Edible and Beverage ca

Meet Andrew Fuller, our fearless leader in our East coast cannabis markets. Hear from him directly on what's impacting legal cannabis.

A monthly overview of the cannabis market for June 2020

Dive into the Pre-Roll category in the US to understand how multi-packs impact category sales.

Your playbook to a successful opening. Get the answers you need with access to key data points to build a successful business, before the doors open.

You can do all the same things with Alberta Insights, but now with up-to-the-minute, real-time market data and consumer trends.

Start leveraging our new Basket Analysis & Demographics add-ons to learn more about the cannabis consumer and optimize your revenue drivers.

The purpose of this dashboard is to give the Insights Premium subscribers the ability to review the inventory in the marketplace.

A monthly overview of the cannabis market for June 2020

Nevada is one of many markets that are shifting popular shopping times during COVID-19\. Find out what's changed in this blog post.

This year 4/20 celebrations looked significantly different as COVID-19 regulations forced the cancelation of public gatherings and prevented

We hope you enjoyed our webinar on 05/20/20\. Here you'll find a compiled list of questions and answers.

A monthly overview of the cannabis market for May 2020

The two dashboards will be located in our Insights Premium platform and will provide you with a robust view of the effects of COVID-19.

Throughout each day, our staff will post updates on the Coronavirus and its effects on the cannabis industry in all the markets we cover.

Look deeper at the levers that drive your success and understand your store's customers with Retailer Premium.

This dashboard allows you to compare today's inventory to the past so you can gauge and measure inventory levels in uncertain times.

This report will examine the changes in consumer trends in Adult Use cannabis sales across five US states and three Canadian provinces.

We knew 04/20/2020 was going to be an interesting one no matter what. We look at what happened this year on the industry's biggest holiday.

It's an unprecedented time and we have some tips to help you use the power of data as effectively as possible now, and into the future.

In certain markets, cannabis sales are seeing spikes during Covid-19, but which products and brands are actually flying off the shelves?

You can now access data that's solely dedicated to helping you dig in and compare how sales differ across delivery, pickup & in-store.

Dive into 4/20 sales data to learn more about the industry's biggest holiday and explore ways you can apply the data to your business.

We're approaching the industry's largest holiday. How will the day unfold in the wake of Covid-19?

A monthly overview of the cannabis market for April 2020

We’ve just built a new dashboard that’ll help you stay on top of your discount and pricing strategy.

A look at how to properly engage customers for underperforming products

How dispensary owners can manage their inventory so it’s just right.

Mother’s Day retail data along with full-throated support from mom bloggers show the shifting demographics of cannabis

We've compiled all the questions from our webinar on 3/26 and provided you with answers.

Valentine’s Day, the sexiest Hallmark holiday, is here again, and so is our analysis!

We dig into the data to uncover regional differences in California cannabis.

A round up of five, key metrics to help you keep a pulse on 10 recreational cannabis markets.

The latest sales data for British Columbia cannabis including strain & effect info. Discover which strains are gaining in popularity.

Our second provincial read is now live, bringing more coverage to the ever-growing Canadian market!

A monthly overview of the cannabis market for February 2020

A monthly overview of the cannabis market for January 2020

Cannabis APIs can help businesses get ahead of the competition by delivering essential data that drives actionable reporting.

A quick look into Green Wednesday and Black Friday sales and how they vary

Headset's Demand Planning allows you to explore temporal sales trends at the category, segment, and brand level

What are the options for buyers and dispensaries in a cash driven business?

What are Baby Boomers looking for in cannabis? Analyzing Boomers’ basket composition and preferred product categories.

There are plenty of cannabis destinations to visit and some are even easy on the budget -- take a trip with us to learn more.

Learn some key tactics for growing valuable Budtender skills for your business.

Cannabis Competitive Intelligence tool, Headset Insights, is now available in Alberta.

Loyal customers? Customer retention? The key could be in dispensary loyalty programs

Cannabis edibles trends in the US provide insights on what this category would mean for the Canadian market.

Cannabis chocolates, infused mocktails and topicals are top sellers for cannabis lovers

What are people buying in the dispensaries? We looked at POS data from four states where recreational cannabis is legal in order to compare

Headset Retailer is adding Market Benchmark as a feature to provide retailers with the market intelligence they need to compete effectively.

An analysis on the effects of the recent news on the Vapor Pen cannabis market.

We’ve created a set of dashboards to help our customers keep pace with the fast growing CBD market.

CBD is projected to be a $22 billion market and a challenger to the over-the-counter drug industry.

How cannabis categories basket penetration has changed over the past 5 years

Cannabis sales insights from Father’s Day weekend 2019

What Gen X consumers like in cannabis? From average basket size to favorite products.

What are Generation Z looking for in cannabis? Analyzing Gen Z basket composition and preferred product categories.

Q&A with Phil McDonald, Director of Regional Strategy at Headset

What entrepreneurs in emerging markets can learn from the market data that now exists in mature markets?

What millennials like in cannabis? From spending to top products.

A new version of our Vendor-Retailer Intelligence tool

As the cannabis market grows, more robust data is available, allowing state market trends to become even clearer.

We look at the data from last year to try and interpret what may come next for legal cannabis.

Simple and effective tactics to create a more sustainable, profitable cannabis retail shop.

A closer look at cannabis pricing data and dynamics

The cannabis vendor-retailer relationship breeds mutual success. Do you know how to vet yours before partnering up?

There is growing interest in CBD. How can you tell? Google searches about CBD have increased drastically over the past several years.

Did the Vape Crisis affect Vapor Pen Sales? We take a closer look at the numbers behind the madness.

How the recent Washington state flavored vape pens ban is impacting categories and overall trends within cannabis?

We are sponsoring the Canada Marijuana Business Crash Course at the MJBiz Int'l conference…along with a raffle and free swag!

Shopping trends among female cannabis consumers

Millennials and the silent generation share a similar level of interest in flowers.

We take a look back at what happened in 2019 to understand the major trends that drove the industry.