Cannabis Market Overview December 2020

Welcome to our monthly cannabis market overview.

Here are five key metrics from the previous month to provide you with a pulse check on legal cannabis markets. This quick read will present data on total sales, year over year growth, basket count, and more. You’ll find a few shout-outs for brands & companies that achieved something noteworthy as well. You can also keep track of these insights for free when you sign up for Insights Pulse.

Metric Definitions

• Total sales = the total amount of sales for the month.
• YoY sales growth = calculates the percentage change in total sales from the same month last year.
• Basket count = is the total amount of transactions for the month.
• Average basket = total revenue divided by the total number of transactions.
• Brand concentration = is the % of the market that the top 10 brands make up (in terms of sales dollars). EX: in CA in Dec 2019 the top 10 brands held 32% market share.

The Alberta cannabis market

Solei owned 4% of the Vapor Pen market within Alberta in November. Vapor Pens make up close to 43% of Solei’s sales, which also receives sales from four other categories.

PROVINCE:

Alberta

TOTAL SALES:

****$52.7M CAD

YOY SALES GROWTH:

****76%

AVERAGE BASKET:

****$43.36 CAD

COUNT OF BASKETS:

****1.2M

BRAND CONCENTRATION:

****41%

The British Columbia cannabis market

Watch out for Haven St. Gummies! They hit the market in October and owned 2% of the Edible market in British Columbia that same month.

PROVINCE:

****British Columbia

TOTAL SALES:

****$38.5M CAD

YOY SALES GROWTH:

****197%

AVERAGE BASKET:

****$44.55 CAD

COUNT OF BASKETS:

****.8M

BRAND CONCENTRATION:

****N/A

The California cannabis market

STIIIZY was the top ranked brand in the California market with 85% of their market share coming from Cartridge sales in November.

STATE:

****California

TOTAL SALES:

****$337.7M USD

YOY SALES GROWTH:

****14%

AVERAGE BASKET:

****$65.85 USD

COUNT OF BASKETS:

****5.1M

BRAND CONCENTRATION:

****25%

The Colorado cannabis market

Public Utility entered the Colorado market in April 2020 and has already gathered 2.4% of the market share within the Flower category this November.

STATE:

****Colorado

TOTAL SALES:

$161.2M USD

YOY SALES GROWTH:

****40%

AVERAGE BASKET:

****$59.50 USD

COUNT OF BASKETS:

****2.7M

BRAND CONCENTRATION:

28%

The Illinois cannabis market

STATE:

****Illinois

TOTAL SALES:

****$108.4M USD

YOY SALES GROWTH:

****330%

AVERAGE BASKET:

****$113.80 USD

COUNT OF BASKETS:

****.9M

BRAND CONCENTRATION:

N/A

The Massachusetts cannabis market

STATE:

Massachusetts

TOTAL SALES:

****$80.9M USD

YOY SALES GROWTH:

****76%

AVERAGE BASKET:

****$91.89 USD

COUNT OF BASKETS:

****.8M

BRAND CONCENTRATION:

****N/A

The Michigan cannabis market

STATE:

****Michigan

TOTAL SALES:

****$102.6M USD

YOY SALES GROWTH:

****N/A

AVERAGE BASKET:

****$83.13 USD

COUNT OF BASKETS:

1.2M

BRAND CONCENTRATION:

****N/A

The Nevada cannabis market

After a decrease in sales in September, Rove has been back on the rise in the last two months and has seen a month over month increase from October to November of 16%.

STATE:

****Nevada

TOTAL SALES:

****$64.9M USD

YOY SALES GROWTH:

****14%

AVERAGE BASKET:

****$64.88 USD

COUNT OF BASKETS:

****1M

BRAND CONCENTRATION:

****33%

The Ontario cannabis market

Original Stash was ranked number 1 in Concentrates within ON in October with an increase of over 200% in sales from September to October.

PROVINCE:

****Ontario

TOTAL SALES:

****$62M CAD

YOY SALES GROWTH:

****125%

AVERAGE BASKET:

****$50.38 CAD

COUNT OF BASKETS:

****1.2M

BRAND CONCENTRATION:

****N/A

The Oregon cannabis market

White Label Extracts owned close to 9% of the Concentrates market share within Oregon in November with their largest segments being Shatter and Honeycomb/Crumble, which made up about 50% of their sales this November.

STATE:

****Oregon

TOTAL SALES:

****$96.1M USD

YOY SALES GROWTH:

****39%

AVERAGE BASKET:

****$40.10 USD

COUNT OF BASKETS:

****2.3M

BRAND CONCENTRATION:

****24%

The Saskatchewan cannabis market

Deep Space owned the majority (26%) of the Beverage market in October in Saskatchewan with month over month sales between September to October being flat, while some of their competitors in the beverage space saw a decrease in sales.

PROVINCE:

****Saskatchewan

TOTAL SALES:

****$13M CAD

YOY SALES GROWTH:

****78%

AVERAGE BASKET:

****$46.38 CAD

COUNT OF BASKETS:

****.2M

BRAND CONCENTRATION:

****N/A

The Washington cannabis market

Major was ranked number one in the Beverage category within Washington with an impressive 53% market share in November and continues to grow with a 16% increase in sales between October and November.

STATE:

****Washington

TOTAL SALES:

****$120.1M USD

YOY SALES GROWTH:

****24%

AVERAGE BASKET:

****$33.76

COUNT OF BASKETS:

****3.5M

BRAND CONCENTRATION:

****22%