British Columbia Cannabis Sales

British Columbia (BC) continues to be a major player in Canada’s cannabis market, with total sales reaching $65.9 million in February 2026. Over the past 24 months, BC has shown resilience and adaptability, with sales rebounding after seasonal dips and posting a 7.0% year-over-year growth in February 2026. This growth stands out in a national context where other provinces are seeing declines. Average item prices in BC have remained relatively stable, landing at $22.74 in February 2026, which is in line with other major provinces. The market’s ability to maintain pricing while growing sales signals healthy consumer demand and a balanced competitive landscape.

Despite some month-to-month volatility, BC’s cannabis market demonstrates consistent long-term growth. The province’s diverse consumer base and strong retail network have contributed to steady unit sales, with 2.90 million units sold in February 2026. While some categories have experienced price compression, overall pricing has held firm, suggesting that premium and value segments are both finding their audience.