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Effective Market Analysis and Sales Trends
Author
Ashley Wallace
Published On
September 5, 2023
Examine percent increases in sales and identifying highly discounted brands
This training session starts with an introduction to Headset Insights highlighting percent increases in sales and identifying highly discounted brands.
Key Takeaways
- Introduction to essential Headset tools- ‘Insights’, ‘Demand Planning’, and ‘Bridge’, and their role in analyzing sales and market trends.
- Learning how to interact with the Insights dashboard, filter data, perform individual market analysis and understand discount rates influence.
- Understanding the features of the Bridge’s post-campaign module, including customer segmentation, inventory assessment, A/B testing setup, and sales lift analysis.
- Gaining insights on the trends in regional cannabis markets with an emphasis on Michigan’s strong sales growth.
- Realizing the profound impact of discount strategies and the dominance of certain brands in influencing sales and market trends.
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