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Product Category
$113M
Sales (United States)
2024
9
Category Rank (United States)
$16.7M
Sales (Canda)
2024
9
Category Rank (Canada)
Topical
Overview
Although Topicals make up a very small percentage of total cannabis sales, their association with wellness products drives unique industry trends compared to larger product categories. Topicals are unlike other cannabis products in many ways, and so are the consumers that rely on these products for pain relief and relaxation.
Topicals make up less than 1% of total cannabis sales in both the US and Canada, and popularity is slowly decreasing in both countries. Average item prices (AIP) for Topicals in the US have held steady, in Canada, on the other hand, have been more volatile. When we look at segments within the Topical category, we find that consumers in the US overwhelmingly prefer Lotion, Salves, Gels, and Creams while Canada sees more diversity in segment sales. Examining different demographic preferences, we find that Female consumers and consumers in older age groups vastly prefer Topicals over younger Male counterparts.
Category Report
Buy the Latest Report
Single Purchase
Gain instant access to the latest comprehensive analysis on cannabis Topical. This one-time report covers all the critical data from this year, providing you with the intelligence you need to make informed decisions.
What’s included:
US & Canada Sales Growth
Top Brand Revenue
Equivalized Pricing by Package Size
Customer Demographics
Delivered as a PDF with Companion Excel File
$
/one time
Quarterly Updates
Subscribe for year-round, up-to-date insights. This annual subscription ensures you are always informed with the freshest data, trends, and market shifts with reports updated every quarter, keeping you at the forefront of the cannabis Topical industry.
What’s included:
All the Same Great Data
Updated Every Quarter
Evaluate Changing Trends
Track Brand Movements
Only $223.75 per Report
$
/year
Frequently Asked Questions
What is a Headset deep dive report?
It’s a comprehensive analysis of the selected category within the cannabis industry, focusing on sales and market trends in the U.S. and Canada written by Headset analysts, with intuitive visuals and commentary. It is delivered digitally in PDF format and comes bundled with an Excel spreadsheet export to get access to even more data.
Which regions does the report cover?
The report includes data from specific states in the U.S. and provinces in Canada. These markets include AZ, CA, CO, IL, MA, MD, MI, MO, OH, NV, OR, WA, AB, BC, ON, and SK.
What type of products are included?
The report covers all segments of products within a category, with a focus on different product formats (including proprietary hardware) and preferences.
Are product types discussed in the report?
Yes, the report includes information on various types of products available in the market. From extraction types, edible form factors, and even cartridge hardware.
By purchasing the report do I get access to Headset Insights subscription?
No, unfortunately Headset Insights is a separate subscription from our category reports.
How is data for this report collected?
Data is gathered from real-time sales reporting by cannabis retailers, using their point-of-sale systems connected to Headset’s business intelligence software. Data is captured at the transaction (receipt) level across thousands of retailers.
Does the report discuss market share?
Yes, it examines the popularity and market share of the category as well as top brands in the context of the cannabis industry.
Does the report include information about brand growth?
Yes, it includes insights on the number of brands and the growth rate in the category across different regions.
Does the report analyze pricing trends?
The report includes analysis regarding the pricing of products and how they compare to other categories.
Does the report include demographic information?
Yes, the report provides data on sales by generation, including Gen Z, Millennials, and other age groups.
View Best Selling Cannabis Topical By Market:
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Illinois Topical
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Nevada Topical
New Jersey Topical
New York Topical
Ohio Topical
Ontario Topical
Oregon Topical
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Washington Topical